about us
meet the team
our mission
Provide simple tools to keep people safe while saving you time and money.
our vision
A world where people are food-safe, food-happy, with reduced food-waste.
we believe in
• Inclusivity
• Community
• Keeping things simple
• Keeping people safe
Drew Aveling
Founder
Drew has worked at DreamWorks Animation, DreamWorks Pictures, and for a Venture Capitalist in London. Before starting Siitch, Drew Co-founded Online Allergies, a free site dedicated to helping people prevent allergic reactions.
After having hundreds of conversations with mothers, teachers, and event planners about the constant pain point of food management, Drew developed Siitch to help people manage their Siitch-uation.
An Australian expat, Drew was fortunate to have childhood friends from over thirty countries. “I figured out early that no matter how different our Siitch, we are more alike than we are different. Making the world a wee-bit better makes me tick.“
advisors
Caroline Moassessi
Caroline is an institution in the allergy and asthma worlds. As a mother of two children with asthma and food allergies, she passionately advocates for policy and laws to protect people with life-threatening food allergies and asthma. Caroline is the voice behind GratefulFoodie.com. She was the lead advocate to pass school stock epinephrine laws in Nevada, and is a Huffington Post blogger and contributor to Allergic Living magazine.
Heather Hettinger
Heather is a Regional Clinical Director at Behavior Frontiers and has dedicated her career to providing the best possible assistance to individuals with special needs. Heather is a Board Certified Behavior Analyst (BCBA), trained in Discrete Trial Training (DTT), Verbal Behavior (VB), Pivotal Response Training (PRT) and Natural Environment Training (NET) methods.
Ritesh Patel
Ritesh has over 18 years of digital leadership experience. He has held Senior positions with Ogilvy, Inventiv Health, HealthEd Digital, Cushman & Wakefield, Euro RSCG, Agency.com and Conduit Communications. Currently, Ritesh is the Chief Digital Officer for Ogilvy – in the Health and Wellness Practice. He is responsible for driving the overall digital vision for Ogilvy as well as providing leadership and digital guidance for their customers.